Bringing Truliv to Life
The power of the Truliv brand lies not only in its design system, but in how seamlessly it translates across real-world touchpoints. This section demonstrates how our identity — rooted in flexibility, community, and heartfelt hospitality — comes alive through thoughtful and consistent application across physical and digital spaces.
On this page
Brand Application
From signage and wayfinding to social media creatives, resident collaterals, and property branding, each example reflects our commitment to building experiences that feel warm, modern, and unmistakably Truliv. These applications serve as both inspiration and instruction — guiding the implementation of our brand with clarity, character, and impact across every interaction and city.
Physcial Touchpoints
Welcome Bord
This welcome board sets the tone from the moment someone arrives. With bold messaging and distinct visuals, it signals that Truliv is more than a place to stay — it’s where freedom begins and belonging takes shape. I prefer this response
Environmental Graphics
Environmental graphics at Truliv turn everyday spaces into expressions of identity and belonging. Bold messages like “This Space is Yours” reinforce a sense of ownership, comfort, and emotional connection — making shared spaces feel personal, intentional, and deeply human.
Exterior Graphics
Bold and expressive, Truliv’s exterior graphics turn facades into billboards of belonging. From empowering taglines to illustrative murals, they signal that what’s inside isn’t just a stay — it’s a lifestyle. These visuals make the brand instantly recognizable while amplifying its energy on the street.
Business Card
Truliv’s business card reflects the brand’s confident tone and human-first approach. With striking typography, clear contact details, and a motivational call to action, it turns every exchange into a meaningful first impression.
Tote Bags
Designed to be carried with pride, Truliv’s tote bags combine utility with self-expression. Bold graphics and empowering messages turn everyday essentials into moving brand ambassadors.
Post Cards
These illustrated postcards celebrate the soul of each Truliv city through local quirks, humor, and heritage. Designed for keeps and shares, they deepen emotional connection while turning every location into a story worth remembering.
Envelope
Every detail counts — even the envelope. With bold messaging and architectural cues, Truliv’s envelope design makes an impression before it's even opened, turning functional packaging into a branded experience.
Book Covers
Truliv’s book covers showcase motivational messaging with bold typography and brand hues, creating an inviting, cohesive presentation that reinforces core values at a glance.
Letterhead
Truliv’s letterhead reflects the brand’s professionalism with personality. Clean, structured, and edged with signature motifs, it ensures even official communication carries the warmth and distinct identity of Truliv.
Stickers
Truliv’s stickers capture the brand’s energy with charm. Playful, illustrative, bold outlines, and rendered in vibrant key hues, they ensure every touchpoint radiates encouragement and unmistakable Truliv spirit.
Digital Touchpoints
Website (Web)
Truliv’s website is where the brand breathes digitally. Designed to be intuitive and welcoming, it mirrors the flexibility and warmth of the physical spaces — guiding users through seamless exploration, booking, and discovery.
Favicon
A compact brand signature for the digital world — the favicon ensures Truliv is instantly recognizable across browser tabs and mobile screens, reinforcing consistency at the smallest scale.
Digital Banner / Web Hero Section
This hero banner encapsulates Truliv’s core offering — flexible stays for Gen Z professionals. With a balance of real photography and branded illustration, it highlights the freedom, comfort, and modern living experience Truliv promises from day one.
Social Media Posts
Each post speaks in Truliv’s bold, friendly voice — celebrating community, safety, trust, and the city. These designs help build digital engagement and reflect the lifestyle and values of young urban dwellers.
