Visual Identity
The Visual Voice of Truliv
Truliv’s visual identity is more than just how we look — it’s how we express who we are. Rooted in the spirit of freedom, warmth, and youthful energy, this system is designed to reflect our promise of flexible living and community-first hospitality.
From our bold logomark and vibrant color palette to our expressive typeface and storytelling illustrations, every element works together to shape a brand that feels modern, confident, and distinctly human. These guidelines ensure consistency across every touchpoint — digital or physical — while leaving room for creative expression across sectors and cities.
By following this system, we maintain clarity, build trust, and craft experiences that feel unmistakably Truliv — wherever life may take you.
Explore Guidelines
Dive into the details. Discover how every element works together to bring the Truliv brand to life.
