Visual Identity
Introduction
To ensure our brand's logo is consistently represented across various media, it's crucial to use the appropriate file formats. Each format has specific use cases and considerations to maintain the logo's integrity and quality. Below, we outline the best use cases and key considerations for each format.
Vector Formats
AI (Adobe Illustrator)- Best Use Case: Print materials, digital media, vector-based editing.
- Do's: Use for high-quality prints and digital media where scalability is crucial.
- Don'ts: Avoid using for web purposes where file size is a concern.
- Best Use Case: Print materials, digital media, vector-based editing.
- Do's: Use for print materials and digital media where high resolution and scalability are required.
- Don'ts: Avoid using for web purposes where file size is a concern.
- Best Use Case: Websites, digital platforms, animations.
- Do's: Use for web use, ensuring the logo remains sharp and clear at any size.
- Don'ts: Avoid using for print purposes where high-resolution vector formats are preferred.
Raster Formats
PNG (Portable Network Graphics)- Best Use Case: Websites, digital platforms, logos with transparency.
- Do's: Use for high-quality prints and digital media where scalability is crucial.
- Don'ts: Avoid using for web purposes where file size is a concern.
- Best Use Case: Websites, digital platforms, smaller file sizes.
- Do's: Use for web use where file size is a concern and the logo does not require transparency.
- Don'ts: Avoid using for print purposes where high-resolution vector formats are preferred.
- Best Use Case: Print high-resolution images.
- Do's: Use for high-resolution prints where quality is paramount.
- Don'ts: Avoid using for web purposes where file size is a concern.
Additional Formats
PDF (Portable Document Format)- Best Use Case: Print, digital, preserving layout and formatting.
- Do's: Use for both print and digital media, ensuring the logo maintains its integrity across devices.
- Don'ts: Avoid using for web purposes where file size is a concern.
Key Considerations
Scalability:Vector formats (AI, EPS, SVG) are preferred for their ability to scale without losing quality.
Transparency:PNG is the best choice for logos requiring a transparent background.
Compression:JPEG is suitable for web use where file size is a concern.
High-Resolution Prints:TIFF is ideal for high-resolution prints where quality is crucial.
