Our Pattern

Patterns in our brand are more than decorative—they are extensions of our core identity. They echo our ethos, amplify recognition, and create a sense of visual continuity across touchpoints. Each pattern is designed to reflect our values, energy, and the layered experiences we promise to deliver.

The Truliv Pattern

We took inspiration from the repetitive & rectangular theme of Greek pattern & executed the Truliv logomark in the similar manner. Since the brand takes inspiration from Greek mythologies this was a good way to communicate it.

Usage Guidelines

Contextual Harmony

Use patterns as background elements, accents, or transitions. They should never compete with key content like headlines or illustrations.

Scale & Contrast

Patterns can be scaled depending on the medium—but clarity and legibility must be maintained. Avoid overly dense applications that may appear cluttered.

Color Variations

Stick to the brand palette when recoloring patterns. Use high-contrast combinations for dynamic expression, or tone-on-tone variations for subtlety.

Do Not Distort

Maintain the integrity of the pattern’s geometry. Avoid stretching, skewing, or excessive cropping that may distort its essence.