Typography is the voice of our brand. It's how we communicate clearly, consistently, and compellingly across all platforms. Our chosen typeface is more than just a font; it's a visual representation of our brand's identity, values, and personality.
Our primary typeface is TF-Gaelic-Truliv, a custom-designed font that embodies the brand's youthful, vibrant, and community-driven ethos. It is designed to reflect the modern, flexible living experience that Truliv offers, while also paying homage to the brand's roots in Greek mythology and the philosophy of "Xenia."
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Our typeface is designed as a display font, featuring a single weight. This focused design ensures consistency and impact when used for prominent text elements such as headlines, titles, and branding statements. It is not intended for body text or extended reading, where a more versatile range of styles and weights would be necessary.
Refined yet distinctive, this typeface strikes a balance between structure and personality, making it both expressive and highly functional. Its forms are modern and precise, with subtle quirks that add character
General Sans serves as our secondary typeface, complementing our primary display font with versatility and readability. Designed with a clean and neutral aesthetic, General Sans is well-suited for a wide range of applications, including body text, captions, and other extended reading materials.
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General Sans offers a comprehensive suite of six weight variations, each designed to meet specific typographic needs while maintaining the font's overall aesthetic coherence.
Extra Light
Light
Regular
Medium
Semibold
Bold
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General Sans Extra Light
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General Sans Extra Light
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General Sans Extra Light
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General Sans Extra Light
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General Sans Extra Light
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General Sans Extra Light
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