Visual Identity
Using our logo
Our logo is a vital element of our brand identity, symbolizing our values and mission. To maintain a consistent and professional brand image, it is crucial to adhere to specific guidelines when using our logo. These guidelines cover the correct placement, scaling, and background considerations to ensure our logo is always presented clearly and effectively. By following these guidelines, we can ensure that our brand remains strong and recognizable across all platforms and media.
On this page
Logo Minimum Size
The minimum size of the logo should not be less than 140px width for main logo , 100px width for logotype and 40px height for the brandmark whether it was used in full colour or in single colour.
Minimum Size Print
Minimum Size Digital
Full Colour Logo Usage
Primary BackgroundBlack Background :The logo appears in full colour on black backgrounds. This is our iconic colourway and should be used wherever possible.
Phthalo Green Background:The logo also appears in full colour on Phthalo Green backgrounds.
Prefered Option :The full colour logo on a black background is the preferred option and should be used in all primary instances.
Ensure that the logo is always presented in its full colour version to maintain brand consistency and recognition.
Single Colour Logo Usage
Primary Colour Combinations:Black on CG Red:This combination is primarily used for maximum legibility.
Black on Light Silver:This combination is used in instances where Light Silver is the background colour.
CG Red on White | CG Red on Light Salmon Pink | CG Red on White Chocolate
Prefered Option :The primary combination of Black on CG Red should be used wherever possible to ensure maximum legibility.Alternative Options:The secondary combinations of CG Red on White, Light Salmon Pink, and White Chocolate should be used when the respective background colours are required.
Ensure that the logo is always presented with the specified colour combinations to maintain brand consistency and legibility.
Logo on Photographs
Background ConsiderationsDark Backgrounds:For photographs with dark backgrounds, use the full white logo to ensure it stands out and is easily visible.
Light Backgrounds:For photographs with light backgrounds, use the full black logo to maintain clarity and legibility.xport default UsingOurLogo;
Overlays: If the logo's visibility is compromised due to the photograph's content, you may add a black or white overlay to the logo area. This ensures the logo remains prominent and readable.
Always prioritize the logo's visibility by selecting the appropriate logo color based on the background and using overlays when needed to enhance legibility.
Logo misuse
Avoid altering the logo’s color, proportions, or composition to prevent dilution of our brand identity. This section outlines common misuses such as distorting, recoloring, or partially covering the logo, ensuring it is always presented correctly.
Do not apply a gradient to the brandmark or the logotype.
Do not rotate the logo.
Do not distort or warp the logo in any way.
Do not outline or create an outline around the logo.
Do not use drop shadows or any other effects.
Do not change the transparency of the logo.
Do not change the logo color or tone outside of Truliv’s colour palette.
Do not use background colours outside of Truliv’s colour palette.
Do not crop the logo.
Do not change the typeface nor recreate or manipulate the brandmark or the logotype.
Do not lock up the brandmark to the right of the logotype.
Do not lock up the brandmark above the logotype.
Do not overlap or place elements too close to the logo.
