Visual Identity
Our logo
The TRULIV logo reflects modern co-living with bold, geometric design, symbolizing flexibility, hospitality, connectivity, warmth, and a vibrant sense of community.
Logo composition
Our logo composition ensures harmony and versatility. The brandmark and logotype are strategically arranged to maintain balance, clarity, and visual impact, reinforcing TRULIV’s bold and modern identity across all applications
Logo explanation
Drawing inspiration from the Greek roots of the brand, we developed a logo that effectively communicates the essence of Xenia.
Xenia, the ancient Greek concept of hospitality, represents generosity, respect, and the sacred relationship between host and guest. It embodies warmth, connection, and inclusivity—values at the heart of the brand.
Logo versions
Logo anatomy
Logo clearspace
Our logo must always be surrounded by sufficient clearspace to ensure visibility and impact.
